How H&M’s Recycling Machines Make New Clothes From Used Apparel | World Wide Waste

Man I just went down a rabbit hole looking at their entire site, looking at their job openings and even looking at the prices of condos in Emeryville lol This sounds like such a cool company. 10% of emissions goes to the fashion industry...that is insane . We are talking ~3.8 billion tons of co2 annually. :O I remember watching this video years ago and hoping for more development: [this video] It always just seemed like a "research project". I guess the bureaucracy of old companies just like to stomp out radical thinking like this. I remember how Tesla's head of design tried to get a sustainable initiative going at his previous employer, Mazda. Unfortunately, he ran into so many roadblocks. He used to talk about how it was always going to be nothing more than a side project. The company was stuck in one direction, and anything radical like EVs were always a side project. That's probably one of the reasons why he left and took a risk on Tesla back when it was nearly bankrupt. Maybe that "Loop" project in the video above fell under the same constraints. I wish the best for these folks, I really hope they succeed.