Noam Chomsky: The five filters of the mass media machine | The Listening Post

I agree with your description of populism, but it does not argue against decentralisation. I guess you think of the single leader as the "centralised" focal point of a populist movement. I agree, but it's not what the word centralised refer sto. Instead, it refers to the media being centralised or not. Any leader needs a platform to broadcast their message from. Centralised media have (some) selective power over the narrative, and therefore the role of gatekeepers or enablers (like when controversial figures get disproportionate attention because it causes more clicks - see also [0][1]). The decentralisation aspect of the internet undermines that, which in itself is value-neutral. This is not something that never happened before; the printing press allowed Luther to bypass the gatekeeping powers of the Catholic Church[2]. As I mentioned elsewhere, this lead to massive social upheaval ending in the Thirty Year's War, so it's not all positive (worth noting is that Luther's biggest issue was with the so-called "indulgences", which allowed people to buy off their sins[3][4]. How is that for unfair wealth inequality?) The point is that the printing press meant that a lot more voices could be heard by a lot more people. The Internet takes that to the next level. A lot more of those "single charismatic leaders" suddenly have a potential audience (this might explain why I feel disdain for most YouTubers: a lot of them want an audience for the sake of having an audience, without havin