HackerTubewatch
Surprise me
Frame from United Breaks Guitars Plays via YouTube's privacy-enhanced embed

United Breaks Guitars

sonsofmaxwell
Music
YouTube
Cited on HN 9 times, 2012–2023, never outright recommended score 0
Years with an HN recommendation, 2007–2026

Used as the classic example of terrible airline customer service, and of how a viral video can force a company to respond.

Dave Carroll's song and music video about United Airlines baggage handlers breaking his Taylor guitar and the airline's refusal to compensate him. It became a viral example of a customer fighting a company.

“These guys did eventually get they money after the morning news shows featured thier song.” (HN, 2022)

5 citations · 4 jokes · Music

9 Hacker News comments

From the HN archive; up to 20 kept per video, favoring different commenters. Recommendations first.

@cturner Dec 2012 Cites it
on HN thread WTF Google, you stole my $5
Read more
Google, for a company that reputes to perform services, is probably the single most consumer- unfriendly company on the planet. They're really not. This is overstated. Try dealing with some kind of loss-making monopoly, where the people who work there don't care or may even have a perverse grudge against customers and want to cause them harm. Look at the way united airlines treated a passenger whos guitar they busted up: [this video] There are companies who wage campaigns against their customers. They have a policy of not paying credit notes except under extreme pressure. But they might also have call centre staff with no job tracking system call you to chase you for your bill, where the staff don't even know whether you've paid it or not. Why? Because some stats somewhere said that bullied customers are more likely to pay. Google is flawed but has some endearing things going for it: the employees are intelligent people, they tend to be caring types.
Example of a company mistreating a customer
@sandworm101 Jul 2022 Cites it
on HN thread Ask HN: PayPal dismissed my claim, saying I didn't provide evidence (yet I did)
Take to social media. Plead your case to the masses. If you are cute enough (I suggest a puppy in the screenshot) it may go viral and get noticed by PayPal's marketing people. They have actual decision powers. That is how consumer service works these days. These guys did eventually get they money after the morning news shows featured thier song. [this video]
Viral song got the musicians their money
@abandonliberty Apr 2017 Makes a joke
on HN thread A man wouldn’t leave an overbooked United flight, so he was dragged off
Based on my experience with United this is corporate culture, rather than 'one bad decision'. A culture that focuses on maximizing profits per transaction with little left for human dignity or compassion - let alone relationship building. On the bright side, "United breaks guitars" is a really catchy tune. [this video]

Video list and Hacker News comment labels from HackerTube (prompted by @karpathy), released under ODC-By 1.0, built on the open-index/hacker-news archive. Hacker News data is provided by Y Combinator; comments remain the work of their authors. Video titles, channel names and thumbnails belong to their creators and are shown via YouTube. HackerTube Watch is an unofficial edition. Data export of 2026-10-31.

Keyboard shortcuts

/
Search
j k
Next / previous video
r
Surprise me
l
Like (video page)
w
Watch later (video page)
?
This help
Esc
Close