How to design an actually good toaster with lessons from the 1940's

Try doing a Kickstarter. Over the years, I've spent way more money than I should have on Kickstarter projects that are highly specific and non-refundable. Both of these characteristics will likely be important to leverage as you are starting out this venture. Kickstarter targeted advertising through Facebook and Instagram seem to be very good at getting your product in front of people willing to buy it - even if it's an expensive American-made toaster. Once you have a prototype, you may want to consider getting a review by Technology Connections. He's done multiple on toaster design novelty: [link] [link] [link] [this video]