Understanding the Job

This video from Clayton Christensen gives a good summary of Jobs To Be Done using milkshakes at a fast food restaurant as an example: [this video] Unrelated, but I saw Clayton Christensen speak at a conference years ago. He started out the talk by telling everyone that he had a stroke years earlier and after it, he couldn't speak clearly. For a professor, you can imagine that's not ideal. So he went out and bought Rosetta Stone and taught himself how to talk again. I was blown away and besides a few small stutters during the talk, I barely noticed. That story of grit always stuck with me as a truly remarkable example of how versatile humans can be.