Operation InfeKtion: How Russia Perfected the Art of War | NYT Opinion

> I had to look up "submarine pieces" are, but they don't seem at all related to the effects of advertising on what editorial teams write about. In my experience that just sounds like shoddy journalism, and editors shouldn't be letting that pass (even though it happens). What did you find? I assumed the term meant something like a sponsored-content advertorial, but after actually Googling it, it looks like the term isn't a common one. All I get are hits about Grand Theft Auto V and Peter Madsen. It seems like the term stems from this article ( [link] ). If that's correct, I'm inclined to agree that it's just shoddy journalism, and the better publications don't let it through: > Different publications vary greatly in their reliance on PR firms. At the bottom of the heap are the trade press, who make most of their money from advertising and would give the magazines away for free if advertisers would let them. [2] The average trade publication is a bunch of ads, glued together by just enough articles to make it look like a magazine. They're so desperate for "content" that some will print your press releases almost verbatim, if you take the trouble to write them to read like articles. > At the other extreme are publications like the New York Times and the Wall Street Journal. Their reporters do go out and find their own stories, at least some of the time. They'll listen to PR firms, but briefly and skeptically. We managed to get press hits in almost every publication we wanted, b

> Do you think the NYPost fabricated the existence of the lawsuit? As far as I can tell, the lawsuit really does exist. Straight up fabrication is not the only way to disinform, and it's in fact it's a pretty shitty way to do it, since it means your disinformation collapses at the slightest scrutiny. To make fabrication effective, the fabrication needs to be laundered to give it credibility (see [this video] ), which takes time and effort. A more effective way to disinform is to pluck out a true story that's not representative and amplify or twist it. That will seem more credible to those who give it just a little scrutiny, even if it's just as wrong as a fabrication in some ways. In this case, if the NY Post has a bone to pick with Twitter, it could troll through lawsuits against it until it found one that made scandalous claims, then report those as hard facts.