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Principles of Technology Leadership | Bryan Cantrill | Monktoberfest 2017

3 videos recommended on HN
YouTube
9 HN users recommended this talk7 months2018–2025 score 8.5
Years with an HN recommendation, 2007–2026

HN treats it as a classic, must-watch talk for any discussion of company values, and especially for its takedown of Amazon's leadership principles.

Bryan Cantrill's Monktoberfest 2017 talk on leadership and organizational principles, ranging from the Gettysburg Address to Uber and Amazon. He argues for the difference between principles and values and criticizes vague corporate principles.

“No discussion of company values would be complete without a link to Bryan Cantrill’s classic talk,” (HN, 2022)

3 strong recommendations · 6 recommendations · 6 citations · Talks

15 Hacker News comments

From the HN archive; up to 20 kept per video, favoring different commenters. Recommendations first.

@kbenson Feb 2018 Strongly recommends
on HN thread Talks I have given
Before we get to the list: if you only watch one talk of mine, please watch Principles of Technology Leadership (slides) presented at Monktoberfest 2017. This is the only talk that I have asked family and friends to watch, as it represents my truest self — or what I aspire that self to be, anyway. Let me just say, this is an extremely good talk[1]. Very uplifting and depressing at different times. It goes through serious turns, and very funny periods. Ultimately though, the message is very important and worth hearing. I highly recommend it. 1: [this video]
Cantrill's most personal talk, uplifting, funny and important.
@warp_factor Feb 2019 Strongly recommends
on HN thread Anti-Application video for YC120
I love Bryan Cantrill for being that classy bad-ass engineer with so much integrity. His talk on companies principles is a must-watch: [this video]
Cantrill's talk on company principles from an engineer with integrity.
@nonfamous Feb 2022 Strongly recommends
on HN thread What are your company's anti-values?
No discussion of company values would be complete without a link to Bryan Cantrill’s classic talk, “Principles of Technology Leadership”. [this video] Uber once had a stated company value of “Always be hustling”. Really.
Classic talk essential to any discussion of company values.
@faitswulff Nov 2018 Recommends
on HN thread Quitting Amazon 5 months after I started
> Supposedly, every employee should be guided by the leadership principles during their day-to-day routine. The principles actually make a lot of sense, when used appropriately. As time went, I discovered that the most common application of the principles was to creatively find a leadership principle that best supports the situation. Bryan Cantrill has a sometimes hilarious takedown of Amazon's "leadership principles" here, which definitely corroborates this blog post: [this video]
Funny takedown of Amazon's leadership principles.
@jka Feb 2019 Recommends
on HN thread Key Values – Find Engineering Teams That Share Your Values
Is the Key:Values team (nice choice of name by the way!) familiar with Bryan Cantrill's talk on 'Principles of Technology Leadership'? [this video] It seems to resonate pretty closely with what you're building, so if it helps align or educate anyone (candidates, recruiters, or the team) that'd be neat. Edit: FWIW, the talk uses the term 'principle' to indicate what your site calls a 'value'; in practice I've seen tech companies talk about their 'core values' and so I think yours is very valid.
Talk on principles versus values, relevant to a values-matching site.
@Fellshard Nov 2019 Recommends
on HN thread No Shenanigans
This subject and the utter vagueness of the values presented here require me to bring up Bryan Cantrill's talk, 'Principles of Technology Leadership'.[1] He gives Amazon a lambasting over their core principles, and Uber even moreso. It's both funny and sobering to examine how what seems like a useful and valuable foundation ends up being flimsy and easy to ignore when made vague enough. [1] [this video]
Lambastes Amazon and Uber core principles as vague and easily ignored.
@dev_snd Jul 2021 Recommends
on HN thread Amazon announce two new leadership principles
There's a great talk by Brian Cantrill about Leadership principles [0] which also includes a discussion of the Amazon Leadership principles. He argues that Amazon's leadership principles actually aren't helpful and don't make much sense and I tend to agree. [0] [this video] (The part about Amazon starts around minute 26, but I recommend watching the whole talk)
Great talk arguing Amazon's leadership principles are unhelpful; Amazon part near minute 26.
@goldenkey Feb 2022 Recommends
on HN thread Amazon Pip Horror Story
Read more
Yeah, vibes with my experience working there. Toxicity beyond pale. Good riddens, they contact me every week to try to get me back. Fuck off Amazon, you have no integrity, you abuse your employees from white collar to blue collar. You literally fired people who emailed Jeff Bezos to report abuses, after you told them to, when the NY Times "crying at desk" expose came out. Bezos instilled this shite culture into Amazon. And his midlet pawns carried out his half-baked decrees like those fucking wet noodle "Leadership Principles" which make no actual sense and aren't principles at all in any sense of the word. Brian Cantrill (of 0x1de computers) gives a great breakdown of how sacrosanct Amazon's leadership principles are: [this video] Principles are things like Integrity, Honesty, Respect -- not Amazon's fuckwit bulletpoints like "Be right a lot" or "Frugality." Technologically, AWS is built like a fucking house of cards with spit, tape, and glue. There is no real cohesion or organization, just a bunch of teams doing their own practices and gluing their rando codebase into the Yellow Console. Sorry, but just making the frontend look unified doesn't undo what the backend spaghetti is... That's why the outages of late will continue. It's all bubbling up from the absolute toxicity in lack of basic humanism at the core.
Breakdown of why Amazon's leadership principles are not real principles.

Citations, criticism and jokes

@eurticket Feb 2019 Cites it
on HN thread Anti-Application video for YC120
Read more
Misdirected, not over the top, it's very appropriate especially when it was a sponsored project and they were getting called out as if Ben was their employee and they were cosigning whatever Ben's views were. Regardless how you feel on gendered pronouns, if you're writing documentation regarding all users it seems like a no brainier to actually involve all users in the language, something which Bryan puts great significance into. Bryan's talks[0] usually involve tone and messaging (as well as being triggered and raged) as key points. But back to the drama issue. The problem about this whole thing isn't about the pronouns really, it was the actions that Ben took even after it was explained and the hard stance Joyent felt it needed to take on the issue in the aftermath. Ben, if we're giving him the benefit of the doubt (because he isn't a native English speaker) to word something 'wrong', is a simple fix, who cares. - The real part of this whole mess was because he tried reversing a commit that was made by the project lead after it was worded to include more users. Ben was the main agitator in this almost 6 year old mess regardless of his amount of contributions. [0] [this video]
Cited as an example of Cantrill's talks on tone and messaging.
@bcantrill Mar 2021 Cites it
on HN thread Oxide cofounder: I pay everyone in my company the same salary – $180,250
Read more
For whatever it's worth, the only (real) difference between the blog entry and the op-ed that Business Insider asked to run is this closing paragraph that I added at their suggestion: Some of the specifics of our model may or may not be a fit — we appreciate that uniform compensation is an unusual luxury, and we know that transparency of compensation can be a painful change to effect in an organization that has no history of it (or worse, has secretly been rewarding similar work vastly inequitably). But we do believe — fervently — that compensation reflects a company's values, and that it's absolutely essential that companies elucidate those values. If your company has no formal values, there's a tremendous opportunity to define them. This opportunity is not without peril, however, as my Monktoberfest 2017 talk on "Principles of Technology Leadership"[0] describes: Mistaken or crooked organizational values can be more damaging than absent or implicit ones. Don't define your values in terms of aspirations, aphorisms, slogans, or (because it apparently has to be said!) memes. Rather, they should be an honest expression of the shared values that bind the organization. Once your true values are elucidated, reevaluate your compensation in light of them. This isn't easy to do (especially because it will be a foregone conclusion that any reexamination will not result in the reduction of anyone's compensation), but your employees — current and future — will thank you for it. [0] [VID
Author cites own talk on organizational values.
@ignoramous Jul 2021 Cites it
on HN thread Amazon announce two new leadership principles
Read more
Tim O'Reilly's blog post (before this announcement, which likely comes on back of Bezos' final annual letter to shareholders [0]) contrasting Ingram's and Amazon's approach towards the marketplaces they operate in sheds light on why the inclusion of these principles is substantial [1]. Leadership principles, though in tension with each other (and so, some argue they really shouldn't be classified as "principles" but rather "values" [2]), permeates the culture of performance and team building at Amazon; and that makes me think this is not only a welcome but potentially a company-defining change. [0] [link] [1] [link] [2] [this video]
Cited for the argument that these are values, not principles.
@bcantrill Sep 2021 Cites it
on HN thread I refuse to let Amazon define Rust
The problem is that they are bromides and claptrap, not principles. There is an important distinction to be made here between principles and values, which they are not making in part because Amazon themselves do not understand the difference.[0] Having a community define its values is important[1], but this is emphatically not the way to do it -- and these are not it besides. [0] [this video] [1] [link]
Supports the distinction between principles and values.
@bcantrill Aug 2023 Cites it
on HN thread How a startup loses its spark
I think I would point you instead to my beliefs about principles[0], values[1], and (because you are young), the promise and peril of youth[2]. [0] [this video] [1] [link] [2] [link]
Speaker points to own talk as statement of his beliefs on principles.
@bcantrill Feb 2025 Cites it
on HN thread Oracle justified its JavaScript trademark with Node.js–now it wants that ignored
Read more
I am glad to see that many people are being correcting you, but just to put a sharp point on it: I am using that metaphor to condemn Ellison, not to condone or accept him. Unfortunately, since that talk in 2011, what was an aberration (albeit a broadly unspoken one) has since -- tragically -- become the norm. I refuse to accept this, however: I will continue to speak my truth about the moral decay in tech, and why we must hold ourselves to a higher standard.[0][1][2][3][4] And I obviously agree with your indignation that poor corporate behavior should not be the status quo! [0] Principles of Technology Leadership , [this video] (2017) [1] Andreessen's Corollary: Ethical Dilemmas in Software Engineering , [link] (2019) [2] (Anti-)application Video for YC120 , [link] (2019) [3] Coming Of Age , [link] (2022) [4] Intelligence is not Enough , [link] (2023)
Speaker cites own talk among works on moral decay in tech.

Video list and Hacker News comment labels from HackerTube (prompted by @karpathy), released under ODC-By 1.0, built on the open-index/hacker-news archive. Hacker News data is provided by Y Combinator; comments remain the work of their authors. Video titles, channel names and thumbnails belong to their creators and are shown via YouTube. HackerTube Watch is an unofficial edition. Data export of 2026-10-31.

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